External controller-based (ECB) disk storage revenue in Europe, the Middle East and Africa (EMEA) reached $5,8-billion in 2010 exceeding 2008 levels, according to Gartne. EMEA ECB storage revenue grew 14,2% from 2009 revenue of $5,1-billion.

“This double-digit growth in EMEA was largely due to the gradual stabilisation of economies across Europe, and the fulfilling of pent-up demand resulting from the economic downturn in 2009,” says Sid Deshpande, senior research analyst at Gartner. “Several storage vendors expanded their small and medium business (SMB) products, and go to market strategies in 2010 fuelling strong demand.”
In EMEA, all of the top nine ECB disk storage vendors retained their 2009 rankings in terms of revenue. EMC, NetApp and Hitachi Data Systems were the only vendors among the top nine to increase market share year-on-year.
In 2010, NetApp was the fastest growing ECB storage vendor in EMEA, with a growth rate of 36%. NetApp’s strong performance was driven by a 37% increase in revenue of its FAS series product line and an 84% increase in its V-series storage virtualisation product.