Online travel site Compare Travel has launched a last-minute booking platform capable of saving consumers hundreds of rands a day on accommodation costs while enabling the hotel industry to fill rooms that might otherwise have been empty.
Compare Travel’s core competence is airline flight and car rental cost comparisons supported by accommodation search and booking tools. It was also the first site in South Africa to compare holiday packages from multiple travel agents.
"We are now adding a new feature to the Compare Travel site dedicated to the delivery of savings on last minute accommodation bookings,” says Marc Samouilhan, owner and CEO of Compare Travel and Travel Supermarket .
Travellers visit the site to determine what last minute discounts are available in which areas and at what establishments.
A pre-launch trial involving Cape Town hotels demonstrated the appeal of the service.
“Already, travelers to Cape Town have pocketed hundreds of rands a day in accommodation discounts,” says Samouilhan. “Our hotel partners have also benefited as they achieve their rack rate on traditional bookings and then get a second chance to market additional capacity via our last-minute bookings platform.
“These rooms were in danger of achieving a zero return as they would probably have remained empty/"