SMS Streamer, a provider of sports content for mobile phones, is set to relocate all of its software development work from India to its new Cape Town head office following the massive growth of its business in South Africa. In the past month alone, SMS Streamer's football content was accessed 2-million times.
The new office at the Cape Town Convention Centre Towers will also serve as a launch pad for the company's expansion into the rest of Africa.
The local company is part of the US-based SMS Steamer, a major provider of mobile content, applications and mobile barcodes. It provides free mobile soccer and rugby across different platforms to hundreds of thousands of South African cellular users.
Mischa Koedderitzsch, MD of SMS Streamer, comments: "Our business has exploded in South Africa since we launched a bouquet of mobile content and services for the 2010 World Cup. The time was ripe to open up our head office for Africa in Cape Town to be closer to our customers and business partners.”
Koedderitzsch says the investment in South Africa, and Cape Town in particular, is a strong vote of confidence in local creative and technical skills. Cape Town offers an excellent talent base, fed by its world-class universities, business schools and software development firms. It is also home to many of the country's top mobile and Internet firms as well as many leading digital agencies.
"South Africa is a leader in the mobile space, and Cape Town is a major creative hub. We believe our business will grow from strength to strength in its new home,” he says.
The company's content is available on MXit as well as on world-sports.co.za.
In addition to South Africa, the company is also active in Nigeria, Kenya, and Ghana and plans to grow aggressively throughout the continent in the months to come.
"The small screen has proven itself as a great outlet for sports content for people who want to keep in touch with teams, scores and more wherever they are. We look forward to growing our business by providing sports fans with the up-to-the-minute content at no cost,” says Koedderitzsch.