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Kaspersky Lab, Scuderia Ferrari team up for security solution

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Kaspersky Lab, a leading developer of secure content and threat management solutions, announced the release of a special edition of Kaspersky Internet Security in partnership with Scuderia Ferrari. The product is to be officially launched at the end of March 2011, to coincide with the start of the 2011 Formula One racing season in Melbourne, Australia.

This security solution is designed for Ferrari fans and other users everywhere who like their solutions fast-paced and different. If users demand impressive results across the board when they use their PCs, then Kaspersky Internet Security Special Ferrari Edition offers the added value they are looking for.
Kaspersky Internet Security Special Ferrari Edition has all the functionality of Kaspersky Internet Security 2011, Kaspersky Lab’s most popular product. When installed on a PC, Kaspersky Internet Security Special Ferrari Edition ensures users can work in a clean and secure environment, free from digital threats and unwanted information.
Additionally, the solution gets on with the job without restricting users’ activities or requiring users to spend valuable time and resources maintaining the product’s performance. The solution has been carefully designed to offer an optimal set of balanced technologies that are constantly being improved.
Thanks to the wealth of finely-tuned technology under the bonnet, Kaspersky Internet Security Special Ferrari Edition provides superb levels of security and usability, for minimal resource consumption.
It has an attention-grabbing user interface that is dominated by a combination of green and red, reflecting the two brands’ colours. Exclusive to the Ferrari edition, the Windows desktop gadget continues the high-performance motoring theme.
Fans of gaming and the Ferrari brand will also appreciate the chance to hone their driving skills with the inclusion of the Ferrari Virtual Academy video simulator on the product’s installation disk, allowing them to enjoy all the thrills that Formula One racing has to offer.
“Ferrari is a symbol of speed, reliability and world-class driving performance. Our Ferrari-inspired security product brings users a taste of that excellence when using their computers or browsing the Internet,” says Eugene Kaspersky, CEO and co-founder of Kaspersky Lab.
The co-operation between Kaspersky Lab and Ferrari started in 2010, when Kaspersky Lab entered into a commercial sponsorship agreement with the Ferrari AF Corse team at the Le Mans racing series in France. After this successful debut, Kaspersky Lab decided to expand its partnership to include the Formula One championship.
In November 2010, Kaspersky Lab announced that it would be an official sponsor of the world-renowned Formula One racing team for the next two years. As part of the agreement, the Kaspersky Lab logo will appear on the Scuderia Ferrari team’s racing cars throughout the entire sponsorship period. This decision forms part of Kaspersky Lab’s global promotion strategy.