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IDeaS appoints Craig MacDonald to reinforce presence in SA


IDeaS Revenue Solutions, the leading provider of revenue management software, services and consulting, a SAS company, has announced the appointment of Craig MacDonald as sales and account manager in South Africa.

Prior to joining IDeaS, MacDonald worked in the hospitality technology industry for many years, including time at Micros South Africa in the capacity of major account manager, where he was instrumental in achieving new growth and successfully facilitating the technology upgrades of his corporate clients.
Most recently, he was the hospitality business unit manager at Kathea, a South African distributor of IT products and specialist service solutions, where he was responsible for major growth in this division.
He will bring this extensive experience of delivering hospitality solutions and service expertise to the South African market to his role at IDeaS.
In addition to his knowledge and experience in hotel technology, MacDonald also has first-hand hospitality experience managing both city hotel and safari lodge properties.
He began his career at the City Lodge Hotels Group, then moving on to manage the Phinda Resource Reserve and Ngala Private Game Reserve – operated by & Beyond Africa, one of the world’s pioneering responsible luxury adventure tourism companies.
Announcing MacDonald’s appointment, Fabian Specht, IDeaS’ EMEA regional MD, says: “We are very pleased to welcome Craig to our team in the region. We had planned to expand our local presence following the successes we have had in the South African market, such as the deployment of the IDeaS Revenue Management System (RMS) across Sun International’s and Protea’s hotel portfolios.
“It was a question of finding the right candidate for this position, and of good timing. In addition to the wealth of experience Craig will bring to the role, we believe the timing is now ideal as there are many signs that indicate South African hoteliers will need the expert support to move on to the next level of more sophisticated revenue management and pricing.”
In response, MacDonald comments on what attracted him to IdeaS: “No other company provides such a comprehensive array of revenue management products, services and skills on such a global scale.
"I am excited to help lead the next phase of IDeaS’ presence in the market, and with its various software and service products focused on automating revenue management and pricing, but also around revenue management consulting, we are well equipped to support hoteliers in this region to drive better revenue."