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Mobile conference set for June

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Vodacom Mobile Media and MXit will team up with Google to host South Africa’s first ever Mobile Media Mindblast on 3 June 2011 in Cape Town.

The conference will discuss how brands can effectively use mobile media to engage with consumers.
Mobile usage in South Africa is amongst the highest in the world, with almost 90% usage. This presents advertisers with an opportunity to start conversations with their consumers in a space and time that they are most receptive.
Jason Probert, executive head of Vodacom Mobile Media, says: “South Africa is the 4th largest mobile advertising market in the world. Due to this, brands are becoming increasingly interested and aware of the opportunities available in mobile marketing but are perhaps unsure of how to maximise this valuable medium and harness its potential.”
Juan du Toit, head of marketing & business development at MXit, adds: “The aim of the Mobile Media Mindblast is to inform brands on what the landscape currently offers, to educate them on how they can utilize the space and explore where mobile marketing is headed.”
The Mobile Media Mindblast will take place on 3 June 2011 at the Bay Hotel from 09:00 to 16:00.