Maximizer Software – a leading provider of simple, accessible and affordable customer relationship management (CRM) systems – has appointed Camsoft Solutions as a Maximizer Lead Partner for Africa.

Long term and established Maximizer business partner Camsoft has offices in Johannesburg, Cape Town and Durban, and achieved Maximizer Elite Partner status last year.
This latest appointment will allow the company to develop a dedicated network of sub-partners throughout the African continent, focused on provision of stand-alone and integrated CRM systems.
“Camsoft has built a reputation as one of the most experienced and effective providers of business consultancy and CRM systems in the region,” says Mike Richardson, MD of Maximizer Software, EMEA.
“Camsoft Solutions was one of our first international Elite Partners and I am delighted that the company is now taking on a Lead Partner role. Camsoft combines strong business consultancy skills with in-depth technical expertise, delivering Maximizer CRM systems that provide a solid return on investment. We will be working together to increase Maximizer’s share of the African CRM market,” Richardson adds.
Grant Chapman, MD of Camsoft Solutions, adds: “We have over 1,200 clients using Maximizer, ranging in size from SOHO users to large corporates with several hundred licensed users across South Africa, Botswana, Zimbabwe, Kenya and Nigeria.
"Our new agreement with Maximizer will enable us to build a wider network of resellers and systems integrators, and expand into other African countries, bringing the business benefits of Maximizer CRM to a bigger audience.”