The extended Easter holiday period is expected to have cost the South African economy billions of rands in downtime, with retail sales of items such as laptops plummeting by as much as 30% in some instances.
This is according to Christopher Riley, MD of The Notebook Compan, who says Easter sales are “traditionally as bad as December for us”.
Riley believes sales of laptops may have dropped as much as 30% during April this year compared to an average month. Last year, laptop sales were down 30% in April, and in April 2009 they were down as much as 50%.
The Notebook Company sells mainly to small and medium businesses, and to the general consumer.
“Interestingly, we expect our tablet sales to have increased – or at least stayed steady – during April,” says Riley.