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Brand refresh for DiData

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Dimension Data has sent a strong message of its continued commitment to customers – and an indication that it won’t be swallowed up by new parent company NTT- with yesterday’s unveiling of a brand refresh.

Dimension Data, which recently become a 100% subsidiary of Japan’s NTT, showed off its new branding and corporate values yesterday.
The South African company, which operates in 49 countries around the world, is delivering a strong message of a customer-centric and services-orientated organisation that provides solutions based on customer needs.
Chief executive Alan Cawood says that, during the discussions that led up to NTT’s acquisition of Dimension Data, it was always clear to both parties that Dimension Data had its own culture and identity.
“We all realised that if NTT wanted to get the best value from this asset, they needed to retain that culture.”
NTT is the world’s second-largest telecommunications company, with $100-billion in turnover and employing more than 250 000 people around the world.
Dimension Data,  headquartered in Johannesburg, employs 12 383 people in 49 countries across Asia, Australia, the Americas, Europe, and the Middle East and Africa.
The branding refresh is designed to reflect Dimension Data’s role in providing consistent end-to-end services across multiple geographies and multiple technologies.
Althougb the brand refresh is timely in respect of the NTT acquisition, it has actually been in the works for the last three years and is in response to the group’s changing business.
The new look sees the company’s colour change to a lighter and brighter green, while the logo itself now has rounded corners and the company’s name is now in lower case text coloured grey which gives it a softer, less arrogant look and feel.