IBM has opened a branch office in Dakar, Senegal, as part of its geographic expansion initiative to increase its presence in growth markets.
In IBM's first quarter 2011 earnings, performance from the expanding growth markets around the world was up by 1%. By 2015, IBM expects to increase its revenue share from these markets from 21% to 3%.
The new subsidiary will enable IBM to deliver high-value solutions and services to meet the growing needs of clients in Senegal and West Africa, where the company is working closely with a number of business partners. IBM already serves a number of key clients in West Africa, spanning sectors including telecommunications, oil & gas, finance and government. The expanded presence in Senegal will allow the company to increase its level of service, and deliver more complex and high-value solutions such as cloud computing and business analytics.
"Today's expansion into Senegal demonstrates IBM's commitment to the African market as we work to build out high-value solutions to our clients and partners across the continent," says Mamadou Ndiaye, country GM of IBM Senegal. "Dakar will become one of more than 230 IBM branch offices across 54 growth market countries. Expanding into Senegal offers IBM a significant opportunity for doing business with suitable market conditions, an established IT infrastructure, telecommunications and transportation."
The Dakar office is part of IBM’s West Africa operations and will complement IBM’s other West African branch offices in Accra, Ghana and Lagos, Nigeria, which acts as a hub for business in the region. IBM has supplied products and solutions to Senegal since the 1940s.
IBM has offices in more than 20 African countries including South Africa, Morocco, Egypt, Tunisia, Algeria, Ghana, Nigeria, Kenya, and Mauritius.