NEC Display Solutions Europe has announced the appointment of Sarah Fraser as channel development manager for its southern Africa office.
A forward thinker, Sarah Fraser brings with her in-depth experience of the brand and the audio visual channel, and will be responsible for preparing and executing channel policy and programmes.
This recent appointment reflects NEC’s commitment to strengthening and supporting relationships with channel partners as it enters a promising growth phase in the region.
Craig Butterworth, previously in the role of sales manager southern Africa, has taken on a new position as business development manager. Butterworth’s new and progressive responsibilities will enable a strong focus on demand creation at end-user level, and widespread support of key channel partners in projects, technical assistance and knowledge transfer.
“Our intention is to engage more directly with key end users, initiating proof of concept and ensuring that they are fully aware of the range of NEC display solutions and the advantages of working with NEC as a display technology provider," says Ian Gobey, GM at NEC Display Solutions, Middle East and Africa.
The NEC advantage will continue to be evident in FY2011 across its green display portfolio. With its comprehensive projector range, NEC offers vertical markets responsible, reliable and innovative products.
From a fully populated DLP entry level line up, comprehensive mid-range, through to an extensive installation series, models can be found for the most stringent of applications including short throw, ultra short throw and digital cinema solutions.
Productivity, ECO ergonomics, and lower total cost of ownership remain the primary benefits of NEC’s desktop display range, while its professional large format LCD display counterpart continues to offer leading future proof technology for digital signage and video wall solutions. This year will also mark NEC’s entrance into the LED public display market for both indoor and outdoor applications.
“Full model range upgrades over the next few months coupled to range extension for key growth areas ensure that NEC and our partners will be in a good position to compete, take market share and establish some clear areas of differentiation in the market for the brand,” concludes Gobey.