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Social media rules on the small screen

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Social media is king of the mobile phone. This is confirmed by the results of Opera’s State of the Mobile Web report, which reveal that the social component is dominant in the surfing habits of the top 20 mobile-surfing countries.

Social networking has become the go-to function on the mobile Web, and different regions have their favourite sites. The Western world loves Facebook, while Russia and other CIS countries have taken vKontakte to their hearts.
Indonesia and the Philippines are on top of user participation on social networks. More than 77% of mobile web users in these countries visit Facebook and spend a lot of time socializing with friends online. Opera Software itself has more than 400 000 fans on Facebook alone, growing rapidly as an important channel to communicate with users.
“We see that a significant portion of Opera Mini users choose to participate on social networks,” says Jon von Tetzchner, co-founder of Opera Software. “Although each country has its own most popular social network, one commonality is that those who frequent such sites use them heavily, as seen in the page-view statistics described in the report.”