The heat is on for creative people in the field of video, web, photography & design to square off and win their share of more than R300 000 in prizes in Adobe’s second annual competition.

Organisers are expecting a “bigger & better” number of entries, largely due to the fact that the format has changed.
“We’re expecting a much larger number of participants – over last years’ 3 100 entries – as the categories now include a much broader section of the creative industry, namely: web, design, video & photography,” says Leonard Rabotapi, PR & marketing manager at Adobe sub-Saharan Africa.  “Already there are several interesting photographic entries as well as a high calibre of web, video and design entries.”
Social media will play a bigger role this year as Adobe encourages entrants to lobby for votes using social media tools such as Facebook, Twitter and to use sites such as YouTube and FlickR to host their entries so voters have easier access to their entries.
Rabotapi says entrants will need to obtain a minimum of 100 votes for their entries to be listed in the Hall of Fame and, so doing, be eligible for both the weekly spot prizes and the grand prizes.
“Social media sites are a fantastic way of exposing their work and getting the votes needed,” he says.
Adobe has also created its own Facebook & Twitter pages for the competition, which runs until 30 September 2011.
The competition is open to all students and creative professionals across Africa and the rest of the world. The general public is encouraged to participate and vote for their favourites in each of the four categories – and stand a chance to win industry-sponsored prizes.