By the end of 2012, 40% of the consumer laptop market segment will encompass an emerging new breed of no-compromise computers which will increasingly combine top performance, improved responsiveness and security in thin, elegant form factors.

This is according to Intel executive vice-president Sean Maloney who opened Computex yesterday by outlining the changes Intel is making within this category.
“Computing is taking many forms,” said Maloney. “Technology innovation is a catalyst, and we believe the changes Intel is making to its roadmaps, together with strong industry collaboration, will bring about an exciting change in personal computing over the next few years.”
He says Intel’s vision is to enable a new user experience by accelerating a new class of mobile computers. These computers will marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design.
Maloney described three key phases in the company’s strategy to accelerate the vision, which begins to unfold with the company’s latest second-generation Intel Core processors. This family of products will enable thin, light and beautiful designs that are less than 20mm thick.
Asus chairman Jonney Shih joined Maloney on stage to showcase the company’s new ultra-thin laptop based on the latest second-generation Intel Core processor.
“At Asus, we are very much aligned with Intel’s vision of Ultrabook,” says Shih. “Our customers are demanding an uncompromised computing experience in a lightweight, highly portable design that responds to their needs quickly. Transforming the PC into an ultra thin, ultra responsive device will change the way people interact with their PC.”
Maloney outlined the next generation Intel processor family codenamed “Ivy Bridge,” which is scheduled for availability in systems in the first half of 2012. Laptops based on Ivy Bridge will bring improved power efficiency, smart visual performance, increased responsiveness and enhanced security.
Ivy Bridge is the first high-volume chip based on Intel’s 22 nanometer manufacturing technology that uses a 3D transistor design called Tri-Gate announced in May.
Maloney also highlighted key milestones and additional details on upcoming generations of Intel Atom processor-based platforms for tablets, netbooks and smartphones. The Atom processor will outpace Moore’s Law, accelerating from 32nm through 22nm to 14nm within three successive years.
Having a cadence of a new-process-generation every year will result in significant reduction in transistor leakage, lower active power and an increase of transistor density to enable more powerful smartphones, tablets and netbooks with more features and longer battery life, Maloney says.
Intel is preparing its next-generation netbook platform, codenamed “Cedar Trail”, the first netbook platform based on Intel’s 32nm technology, that will enable ultra-thin, fanless designs with new capabilities such as Intel Rapid Start technology which provides fast resume, Intel Smart Connect Technology which enables an always updated experience even during standby, Intel Wireless Display and PC Synch.
In addition, the new platform is expected to enable more than 10 hours of battery life and weeks of standby.
In addition, Maloney showcased more than 10 tablets, running on three different operating systems, that are available today based on the Intel Atom processor Z670. The platform already has more than 35 design wins since its launch in April, with several convertibles, sliders and other innovative designs on shelves now and more coming through the rest of the year.
Maloney also discussed “Medfield,” Intel’s first purpose-built 32nm platform for smartphones and tablets.  “Medfield” has been optimized for both low power and high performance and will deliver long use-time, rich media and gaming, and advanced imaging capabilities. In production later this year, the platform will enable sub-9mm designs that weigh less than 1,5 pounds for tablet designs in market the first half of 2012. It will support a range of operating systems including Android and MeeGo.