Informatica Corporation, the world’s number one independent provider of data integration software, has announced the Informatica 9.1 Platform.

Based on years of pioneering innovation, Informatica 9.1 is the first unified data integration platform designed to unleash the full business potential of big data and empower the data centric-enterprise.
"Building on nearly two decades of innovation and leadership, Informatica 9.1 helps organisations realise the promise of big data," says Girish Pancha, GM, data integration business, Informatica.
"Big data is the confluence of three technology trends: big transaction data, representing massive growth in transaction data volumes; big interaction data, fuelled by explosive growth in interaction data from social media and sensor technologies; and big data processing, with highly scalable processing using Hadoop open source technology.
“With well differentiated support for all three big data trends, Informatica 9.1 delivers a unified data integration platform to empower the data-centric enterprise."
Informatica 9.1 for big data empowers the data-centric enterprise by providing four critical capabilities:
* Big data integration.
* Authoritative and trustworthy data.
* Self-service.
* Adaptive data services.
"Inquiries about big data from Gartner clients have risen sharply in 2011 as organisations tackle a rapid increase in data volumes in and beyond the enterprise systems caused by transaction volumes, and other data types including social networks, images and other data not exploited in the past," says Mark Beyer, research VP, Gartner.
"Data integration, data quality and master data management are among the requisite technology enablers for an organisation to harness the full potential of big data."
Informatica 9.1 has overwhelming support by customers and industry partners across the globe. More than 60 customers and partners have voiced support for Informatica 9.1 for big data.
Informatica 9.1 delivers an open data integration platform for big data initiatives with unparalleled interoperability including:
* Connectivity for big transaction data – Informatica 9.1 delivers near-universal connectivity to big transaction data from traditional transaction databases, such as Oracle and IBM DB2, to the latest optimised for purpose analytic databases, such as EMC Greenplum, Teradata, Teradata Aster Data, HP Vertica and IBM Netezza.
* Connectivity to big interaction data including social data – Informatica 9.1 supports connectivity to popular social networking services including Facebook, Twitter and LinkedIn. By enriching enterprise transaction data with social interaction data, enterprises benefit across a variety of business initiatives, such as customer loyalty programmes designed to increase sales.
* Connectivity to Hadoop – Informatica 9.1 features connectivity to the Hadoop file system, HDFS. Using the connector, enterprises can leverage the highly scalable power of MapReduce by moving data into Hadoop for big data processing and moving the results to a target data store for consumption.
Informatica 9.1 delivers trustworthy transaction data and authoritative master data with innovations including:
* Multi-style and multi-domain master data management (MDM) – Informatica 9.1 provides a unified and versatile architecture for delivering both just-in-time and point-in-time master data, known as registry-style and hub-style MDM respectively. Enterprises benefit from the timeliness of a system of reference with registry-style MDM and the scalable performance of a system-of-record with a hub-style MDM.
* Reusable data quality policies for data governance – Informatica 9.1 facilitates extensive reuse of data quality policies across data profiling, data cleansing and MDM projects. With reusable data quality policies and rules, enterprises ensure consistency of results across projects and improve agility.
* Proactive data quality assurance – Informatica 9.1 enables proactive alerting in support of data quality efforts employing sophisticated complex event processing technology to identify data quality exceptions in a timely manner.
Informatica 9.1 delivers personalised-for-role self-service facilities to empower users including IT analysts, developers, data stewards, project owners and business users:
* Self-service data integration for data analysts and stewards – Informatica 9.1 empowers analysts and stewards with simple-to-use self-service facilities to access, integrate, cleanse and deliver relevant data.
* Point-of-use data for business users – Informatica 9.1 enables business users to enrich their business applications with timely, relevant and trustworthy data. Examples include embedding MDM data controls into applications such as and calling data quality services from tools such as Microsoft Excel.
* Application-aware accelerators for project owners – Informatica 9.1 empowers project owners to reuse packaged application metadata to shorten project delivery times for data integration projects.
* Self-service proactive monitoring – Informatica 9.1 empowers business users to specify alerting rules for timely notification of business-critical events, and for operational intelligence.
Informatica 9.1 provisions high-quality data governed by centrally managed policies including:
* Multi-protocol data provisioning for data virtualisation – powered by common logical data object and policy definitions, Informatica 9.1 provisions data using multiple protocols to improve developer productivity and accelerate project time-to-delivery.
* Integrated data quality for data governance – by profiling, standardising, matching, merging and de-duplicating data on the fly, Informatica 9.1 ensures trustworthy data for both batch- and realtime provisioned data.
* Policy-driven enforcement for data governance – governed by a central policies, Informatica 9.1 facilitates conformance to regulations and SLA metrics for access control, freshness, quality, retention and privacy of data.