More than 600 telecom leaders from across West & Central Africa gather today in Dakar at the two-day West & Central Africa Com conference to establish strategies, set best practice benchmarks and find innovative ways of evolving networks and services to capture growth potential in the competitive West and Central African market.

Thanks to improved connectivity in the region, operators are looking more seriously into upgrading their networks to launch new value added services. New entrants to the market have made for a more crowded arena, as operators compete fiercely to offer new services that will secure them more market share.
The challenge for operators lies in determining what to invest in and understanding the market well enough to deliver new services that the consumer will buy into.
Representatives at the include mobile, fixed, satellite and WiMax operators, ISPs, regulators, ministers, solutions and technology providers, investors and consultants to ensure a truly 360 degree perspective of the market.
Attendees will pool their different perspectives, ideas and experiences to set strategies around operator strategies, networks and infrastructure, value-added services, leadership innovation, rural telecoms and more.