A year since launch and Bytes Document Solutions, authorised Xerox distributor to 27 sub-Saharan countries, has met monumental success in sales of the ColorQube 9200. Over 140 of the solid ink colour printing devices have been sold in Africa to clients as notable as Nedbank, Trudon and Pfizer.
“This has been a highly successful first year for us,” says Erica Marks, product manager in the Xerox division at Bytes Document Solutions.
“The tiered billing model of the device was a real market challenger. This unique way of billing allows the customer to pay for only the colour they use, reducing costs significantly."
The ColorQube also pushes the boundaries of environmental awareness and sustainability, which is becoming a key concern for many of today’s organisations. The device produces 90% less waste than that of a comparable laser device.
Also central to the success of the product was key sales employee training.
“Being a new technology to the A3 colour multi-function market, it was imperative that the sales staff were well equipped with knowledge and understanding about the product prior to launch,” says Marks.
“We ran a successful ColorQube training event for all our key sales people from all our regions, including those from our African partners. This training event proved very effective as the sales staff left enthusiastic and well prepared to approach the market.”
In addition to the unit sales of the ColorQube 9200, some clients opted for additional Xerox software including Equitrac, DocuShare and ScanFlow Store to enhance their document management capabilities.
“Our customers are looking for ways to achieve more with less,” says Marks. “With ColorQube we have unlocked the benefits of colour by applying our proprietary solid ink technology to lower costs and make operations simpler and greener.”
The success of the system was internationally recognised by the time it launched in South Africa, when it had already won:
* A Technological Innovation Award from Industry Analysts that recognises the system’s breakthrough technology.
* The Most Innovative Colour Printer Pricing in the 2009 BERTL’s Best Awards, for the new Hybrid Colour pricing plans offered with ColorQube.
* An Outstanding Achievement Award from Buyers Laboratory (BLI) for the system’s innovative pricing structure, ease of use and environmental benefits.