A new technology show, IP Expo, has been launched in South Africa to help businesses capitalise on the growing volume and falling costs of international bandwidth to gain a competitive advantage.

As more undersea cables and satellites boost Africa’s bandwidth, smart companies can introduce new systems and applications to keep a step ahead of their rivals. The exhibitors, speakers and analysts supporting IP Expo on 15 and 16 of November will show them how to do that.
IP Expo has been running successfully in the UK since 2006. Now its organiser, Imago Techmedia, has teamed up with local eventing specialist Montgomery Africa to bring the show to South Africa. A number of key organisations have already confirmed their involvement, including Aastra Telecom, VMware, Intel, Telkom, Motorola, CommVault, Westcon, Citrix, Mitel Networks, Veeam and Oracle.
The show will focus specifically on Internet Protocol (IP) infrastructure, virtualisation and cloud computing. It aims to make those complex technologies easy to understand and even easier to deploy by creating an environment where enterprise end users can meet the experts in a two-day consulting experience.
“While South Africa is seen as a leader in technology and telecommunications on the African continent, the country is still lagging behind most developed countries,” says IP Expo exhibition manager Lizelle Christison. “The landing of several international cables and massive fibre infrastructure projects mean that our bandwidth is improving. As the costs come down, end users are more open to looking at technologies such as virtualisation and cloud computing.”
The historical lack of high-speed bandwidth and the exorbitant costs have inhibited moves towards virtualisation and cloud computing, Christison says. “Now we should see a lot more organisations look at virtualisation and cloud computing as part of their technology projects.”
Three stages at IP Expo will host 48 seminars over the two days, covering topics such as virtualisation, data centre management, business continuity, mobility and wireless, unified communications, and the underlying network infrastructure. Other sessions will explain how to apply the technologies to specific fields such as the security market and identity management systems.
Local speakers will include Arthur Goldstuck, MD of research house World Wide Worx, who will present the research findings on the potential for IP networks, cloud computing and virtualisation, commissioned specifically for the event.
IP Expo has become the biggest IT infrastructure and business communications show in the UK, says Hugh Keeble, MD of Imago Techmedia. It aims to achieve the same success in South Africa, with plans to replicate the exhibition and speaker programme in other African countries as they also begin enjoy the benefits of additional bandwidth.
IP Expo will showcase technology solutions that deliver true enterprise flexibility, and will help CIOs and other buyers make smart decisions by giving them the right information at the right time, Keeble says.
“IP Expo allows sponsors and exhibitors the opportunity to interact directly with their core target market – an audience that is informed, keen to learn about the technology and ready to make decisions.”