SAS, the leader in business analytics, has announced that it has been placed in the Leaders quadrant in Gartner's latest report, "Magic Quadrant for CRM Multichannel Campaign Management".
This places SAS among the leading vendors, which Gartner says "consistently do considerably better in overall campaign management performance for basic and advanced campaigns, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business".
"As the campaign management marketplace consolidates, SAS continues to differentiate its customer intelligence offerings to provide value throughout an organisation, not just in the marketing department," says John Bastone, global product marketing manager at SAS.
"As multichannel campaign management solutions continue to advance, SAS continues to tightly integrate campaign management activities with other SAS solutions, such as social media and online analytics, to provide a holistic view of the business that organisations can leverage to achieve profitable revenue growth."
SAS continues to innovate and expand its customer intelligence offerings. The latest version of SAS Customer Intelligence cantered on greater usability, better exploitation of real-time capabilities, and improved integration with marketing resource management (MRM) capabilities.
It also includes enhanced integration with campaign planning and optimisation, new utilities to improve the efficiency of campaign planning, and further improvements in the integration between online and offline analytics.
Updated online analytics offerings allow marketing organisations to now synchronise activities across all marketing communications, including customer transactions, store or branch office interactions, online shopping navigation, call centre conversations, and mobile marketing message responses.
In February 2011, SAS announced the acquisition of Assetlink, an MRM Magic Quadrant leader. This addition gives SAS the most comprehensive integrated marketing management platform in the industry, tying the people, processes and technologies together to plan, create and optimise marketing programmes.
The integration of SAS with Assetlink is a boon to customers already using SAS in the marketing department. Assetlink brings needed workflow management across multiple channels to help marketers avoid potential bottlenecks. With Assetlink, SAS helps manage and optimise marketing operations through more efficient asset management, increased measurement capabilities and improved financial reporting.