The world’s first hyper-local weather forecast service for golfers and travellers has been developed by South African online entrepreneur Moshe Adir, a 14-year veteran of the international online start-up arena.
GolfWeather is a free service intent on mapping weather conditions at every golf course on the planet one geo tag at a time, and has enabled Adir to combine his love of golf (he plays off an impressive two handicap) with his passion for online business.
Adir has developed an iPhone app which is in the testing stage, and also has apps for Blackberry and Android phones in development. The mobi tool is already up and running and is a stripped down WAP site which is free to use, and gives a detailed 48 hour forecast for all SA courses. The mobi site is almost ready to go through a full stage two makeover.
GolfWeather provides detailed seven-day forecasts which are updated every three hours and are specific to the GPS co-ordinates of over two thirds of the world’s golf courses, including South Africa (523 courses), the USA (17 500 + courses), Canada, the UK and Ireland, and Australia. Next up is New Zealand, with the rest of the world to follow.
Adir has partnered with golf clubs to place the weather feed widgets on their home pages. Widgets also appear on the Web sites of local and international golfing magazines and many large golfing portals.
To date, there are over 300 sites using the GolfWeather widget worldwide and the number is growing at an impressive rate. GolfWeather is also building a self service widget engine so users can create their own widgets for their sites on the fly.
“The site, which is the oldest and largest golf portal in Europe and which reaches millions of golfers, has also integrated GolfWeather widgets on every one of their global course listing pages and tournament weather section,” says Adir.
This deal is already growing the GolfWeather user base at a steady rate. There are many similar deals happening locally and internationally which will see GolfWeather attain massive global exposure and growth.
Golfers should use the site because:
* Fair-weather golfers can select to play the course with the best conditions.
* Golfers will know whether to pack rain gear a brolly and an extra pair of socks, or factor-50 sunscreen and a wide-brimmed hat.
* They can prepare mentally for what climatic horrors await on game day.
* Golfers can hit the driving range and practice lower punchier shots if they know it is going to be windy.
* They could even select to play a ball with the least spin, to improve accuracy in the wind.
* If golfers are going to be golfing while on an out-of-town business trip, they can plan ahead and pack golf gear accordingly.
* If they live on or close to a golf course, they can use the site to plan a braai or soup in front of the fireplace.
* The Web site commissions unique golf stories, so it is also a site for golf news.