Google has announced the launch of Google Engage, a new partner programme to support South African web professionals who provide services to SMBs.
Advertising agencies, webmasters, search engine marketers or anyone else who provides web services to South African small and medium businesses can now apply to join the programme and receive support from Google.
Engage members will receive free access to educational resources, online training material and promotional vouchers to help customers get started with online advertising.
“At Google, we’re committed to the success of South Africa’s digital economy and we believe that assisting small businesses in getting online and thriving is fundamental to that success,” says Luke Mckend, country manager of Google South Africa. “There are many small companies in South Africa that would benefit from greater visibility on the Internet, and we recognise that many of them call on freelancers and agencies to create and manage their online presence.
“Engage is Google’s way of reaching out to these agencies locally and providing them with the training and support they need to attract more small business clients and become more valuable to their existing ones.”
Google Engage South Africa will officially launch on 19 July in Johannesburg, where 500 people will attend a one-day seminar.