MTN and airtime remittance services provider TransferTo have teamed up to offer international mobile top-up services to customers across borders via TransferTo’s global network.
International mobile top-up is a cost-effective complement to cash remittances that enables instant and convenient small value transfers in the form of prepaid mobile credits.
Money transfer companies, including other businesses targeting migrant populations – such as mobile operators, retailers and financial institutions and telecoms providers – offer this remittance service to their customers who find it to be an ideal low-cost, high value gift.
MTN’s footprint spans 21 markets in Africa and the Middle East, connecting more than 150 million mobile subscribers in markets where a significant number of prepaid customers have relatives living and working abroad.
TransferTo operates a global airtime remittance network which will enable MTN’s 21 operations to reach emigrants and meet their growing demand for reliable and always-available airtime transfer services.
The service is available through various channels or via major sending partners in countries such as the UK, the US, Canada, France, Spain, Saudi Arabia and the United Arab Emirates.
Eric Barbier, TransferTo’s CEO is “delighted to partner with the MTN Group to extend the deployment of airtime remittance services across the mobile operator’s 21 markets, each of those being a major addition to the TransferTo network.
“International Top-Up will greatly benefit migrant populations originating from countries in which MTN operates as they will now enjoy a unique way to send gifts and get closer to their loved ones back home,” says Barbier.
Christian de Faria, MTN group chief commercial officer, says the partnership with TransferTo confirms MTN’s commitment to deliver services that meet users’ needs in its markets and beyond. “TransferTo’s global footprint in key Diaspora markets provides the missing link that enables MTN to reach emigrants and deliver to them a service that is adapted to suit their specific needs,” says De Faria.