Informatica is now engaging its customers, users and partners through Twitter after it launched its Informatica Support account.

The account, which already has almost 300 followers (as of 20 July, 2011), aims to ensure that customers, users and partners obtain timely and accurate access to information as it occurs and that any queries are directed to appropriate personnel for rapid resolution.
“Our social media strategy has been extended with this new Twitter addition which is one of the more accessible and widely adopted professional social media channels available today,” says Tielman Brink, GM of Informatica South Africa.
“Social media channels such as Twitter offer immediate access to company representatives, customers and users and are additional bi-directional communications channels that help us to engage with those important groups.”
The Informatica support account has almost 600 searchable Tweets offering advice, support, and assistance and is a resource that grows daily.
The data integration business already has the @InformaticaCorp account for all the latest company news and links to in-depth industry information.
“Through @INFASupport we will share information on product updates, Webinars, new support resources, events and more. This Twitter account is designed exclusively for customers, and supplements other social media and communication options which we've set up, including our MySupport Community,” says Brink.
“We're also using Twitter to listen to our clients, and discover how we might help them derive even more value out of their Informatica products, we are striving towards establishing ourselves as an increasing collaborative enterprise.”