South Africans will be able to compare broadband price and connectivity deals, with the launch of the new non-profit broadband comparison service launched today. features deals from all of South Africa’s top twelve Internet service providers with the aim of simplifying the process of finding and purchasing appropriate Internet connection products for South Africans.
The site was co-founded by Chris Cox and Ian Saunders, two young South African entrepreneurs based in London, and seeks to expose the real state of South Africa’s Internet connectivity objectively. It also provides tools for players in that industry to develop this market more effectively, as it provides otherwise largely unavailable data in a simple interface.
While the process of finding and buying the right broadband product for a geographical area is complex already, this process is expected to exponentially increase in complexity in coming months with the introduction of LLU (local loop unbundling).
Cox and Saunders believe the South African market is ripe for such an offering and that, as the market matures, information overload will become a significant problem for South African consumers.
“What we’ve sought to do here is to create a search engine for Internet deals in South Africa. There’s a desperate need, and many of us are wasting hundreds, even thousands of rands a year in this area,” says Cox.
Saunders adds: “South Africa’s economy is just reaching that tipping point where the Internet is so crucial to its growth and development, and we want to be part of that and help make the country competitive on the international landscape.”