Drive Control Corporation (DCC) has concluded a deal with Lexmark SA to stock and distribute the full range of Lexmark printers, supplies and consumables.
Previously, the distributor was sourcing these products from a third party supplier and stocked a limited range.
“Lexmark is one of the biggest printer and printer consumables brands in South Africa, which is why it made sense that DCC should take on this product range,” says Jenny Rex, sales director at DCC. “We have seen growing demand for Lexmark products in our channel and in order to cater to this demand we approached Lexmark with the possibility of becoming an official distributor.”
Mark Hiller, MD of Lexmark SA, comments: “Awarding DCC both hardware and consumables was a logical move for us as they are one of the leading consumables distributors in the country and their absence as a direct partner for consumables had been an anomaly in our distribution policy.
“Going forward, we are confident that DCC will assist Lexmark South Africa in building stronger channel relationships as well as developing new partnerships through their established distribution network, channel focused service and independence.
“In addition, DCC’s extensive coverage will facilitate in growing our presence and driving the Lexmark brand into the broader SMB marketplace as well as effectively complimenting our channel programmes.”
DCC has appointed John Smyth to head up the newly-created Lexmark product division.
Going forward, DCC’s strategy for the Lexmark offering is to launch the brand both internally and externally to the channel and develop incremental business without cannibalising business from other brands within the DCC stable, or from existing Lexmark distributors.
“Lexmark has developed leading technology in certain segments that some of our other brands do not necessarily cater to, so these products will augment our current offering and allow us to more fully serve our channel,” Rex says. “We see tremendous opportunity within our reseller pool and Lexmark’s retail channel for these products and will be looking to slowly grow our business in this area.”