Genband, an international developer of IP infrastructure and application solutions, has established a regional sales headquarters for the sub-Saharan African region in Johannesburg.

In addition, Srini Moodley has been appointed vice-president: sales for Africa. Moodley leads the Johannesburg operations with responsibility for sales across all sub-Saharan African countries, reporting directly to Pat Dolan, Genband’s senior vice-president: sales for Europe, Middle East & Africa (EMEA).

“Moodley’s broad experience leading business development in diverse and challenging markets will prove valuable as we continue to expand our business in these fast growth African markets,” says Pablo Gargiulo, president: global sales at Genband. “His appointment reaffirms our commitment to this strategic region, facilitating IP communications solutions that enable reliable, advanced multimedia services for end users across sub-Saharan Africa. The selection of Johannesburg for our regional sales headquarters will allow us to best serve Africa’s largest telecom market and the entire burgeoning region.”

Genband’s Johannesburg facility will be home to a sub-Saharan sales team and demonstration center, which will showcase the range of IP communications solutions suited for the African markets, including transformation, convergence and optimization technologies enabled by Genband’s comprehensive portfolio of switching, networking and application products and services.

“We have a significant opportunity to support the African telecom industry’s transition to IP communications,” says Moodley. “I am very pleased to join the Genband team in working with service providers, governments and large enterprises to transform their networks across the region. We look forward to establishing a state-of-the-art operation here in Johannesburg.”