Kaspersky Lab, a leading developer of secure content and threat management solutions, has announced its successful results of business growth in the US and European markets for the first half of 2011. The company demonstrated outstanding results by gaining bigger market share in the B2C sector and significantly outperforming the competition.
“Both European and US markets are of strategic importance for Kaspersky Lab from a capacity as well as a competition point of view,” says Eugene Kaspersky, chairman and CEO of Kaspersky Lab.
“Gaining bigger market share from these mature markets proves that our expansion and business development strategy reflects both an understanding of market needs and better knowledge of technology trends. Today we are even closer to global market leadership which shows that we are on a good path to reaching the number one position in our market segment in the foreseeable future.”
The early indicators of the first half 2011 shows that Kaspersky Lab continues strengthening its market positions. As indicated by NPD data, the company is ranked number one in the B2C Antivirus Market in the US, with a market share of 31,3% (by dollar volume) in the first quarter of 2011.
In the total security and security suites segments, Kaspersky Lab stands in second and third positions (by dollar volume), respectively.
The company has the best growth indicators in European countries among the top four vendors. In fact, according to GfK data, in the first half of 2011 Kaspersky Lab has reached second place in the B2C sector in Western Europe, additionally being ranked first place in key countries such as Germany and France.
In the antivirus category, Kaspersky Lab has shown especially high results, ranked first with 46% share of the European retail market in the first quarter of 2011.