Cell C will become the country’s first mobile operator to partner with social network service Facebook when it launches its location-based service Check-in Deals in South Africa.

By checking-in to a location using Facebook’s mobile platforms, consumers can take advantage of the deals offered by participating vendors.

Simon Camerer, Cell C’s executive head of marketing, comments: “Cell C is will be one of only three launch partners and the only mobile operator to partner with Facebook in South Afric.”
The service was introduced to the local market on 1 September.

Camerer says that, with South Africa being one of highest-using Facebook nations in the world, it was only natural to look at this environment to connect with customers and in this instance offer them great value offers through Check-in Deals.

“We have put together two very competitive, not-to-be-missed deals which will be offered exclusively to Facebook users who follow the check in and redemption process.

“The first deal at R129.00 per month over 24 months includes a Nokia C3 handset with 100 off-peak minutes per month on Casual Chat 100.  As an added bonus, customers will also receive 24Gb of data (2GB of data per month over 12 months) and a 7.2Mbps USB speedstick.

“The second deal is equally attractive.  For only R99.00 per month over 24 months customers can get their hands on the Nokia E5 handset with 100 off-peak minutes per month on Casual Chat 100.  As an added bonus, customers will also get a 7.2Mbps capable Cell C speedstick with 3GB of once-off data (valid for 365 days).”