Reflex Solutions has launched an affordable business continuity service for medium-sized companies, a market sector that is increasingly reliant on IT systems, but unable to invest in enterprise level business continuity.

Organisations of all sizes are increasingly reliant on their IT, but the cost involved in setting up business continuity solutions means many smaller and medium companies don’t have planning in place in case of a disaster.

However, Reflex MD Greg Wilson says business continuity could mean the difference between companies’ succeeding or failing in the event of a disaster. To meet the need, Reflex has built a 20-seat business continuity centre that small and medium companies can use to continue working regardless of circumstances.

“We have created what is essentially a boutique disaster recovery service which offers customers both security and flexibility. Our centre has all the necessary infrastructure to provide a complete business continuity services, including data centres, generators and uninterrupted power supply,” he says.

The business continuity service caters for both data centre and contact centre business continuity. In the event of a disaster at the customer’s offices, the IT systems and calls will immediately fail over to the Reflex systems. So a customer would call the customer on the normal number, but it would be routed to Reflex and work could continue as before. The data centre would also fail over to the Reflex servers.

When clients arrive, they simply pick up laptop computers that Reflex keeps configured with their specific environment and applications, move into a cubicle equipped with a phone – where calls made to their number will be routed – and a network point that connects them to their own data.

Customers can opt to buy business recovery seats for their exclusive use, or opt for a syndicated model whereby up to seven companies would share the same seats in the business recover centre.

The business continuity service can be combined with disaster recovery, where Reflex offers the ability to restore critical information to the customer’s own servers.

Wilson explains that disaster recovery is required when a non-routine event disrupts business operations and the company’s critical information needs to be recovered from a back-up facility. Business continuity, on the other hand, is what is required for an organisation’s business-critical operations in the event that the normal office is made unusable. Whether this is caused by a rolling electricity blackout or the office burning down, a business continuity solution enables a company to place its most vital operations at another site, thereby maintaining a business-as-usual feel for its customers.

He adds that customers could also use the centre for downtime testing or even when their own offices are undergoing renovations. It could also be used where customers are running a campaign that requires additional contact centre seats on a temporary basis.

‘With the ever-present threat of companies having to face up to possible rolling blackouts, the centre may also prove useful as a means of keeping critical applications operational,” says Wilson.