Industry veteran Alan Rehbok has opened a regional office for Exinda, looking after Africa and the Middle East.

Exinda provides next-generation WAN optimisation and has seen rapid success around the globe.

Rehbok explains that the company was started in Australia and rapidly grew to include markets in the UK, Europe and US. “Opening up an African office is a natural extension of its growth,” he says.

Exinda won’t be starting up in South Africa completely unknown, however. The company already boasts a number of high-profile customers and expects rapid take-up of the technology from both companies and government departments.

Rehbok explains that the technology helps to solve a number of pressing problems that organisations are facing today as they run more business-critical applications across the wide area network (WAN).

“Today, organisations are having to support many more platforms as well as a lot more traffic,” he says, pointing to the rapid growth in mobility and social networking as some of the factors driving up traffic volumes.

Exinda lets IT administrators gain visibility into the traffic running across the network and then determine policies and control based on its importance to the business.

“It allows for the intelligence optimisation of traffic that is pertinent to the business,” says Rehbok.

Rehbok is well known in the South African market, having previously worked for Cisco, Bytes and Source Consulting. He is joined in Exinda’s Midrand office by Pieter Olivier, who has more a decade of technical experience in the WAN optimisation space.

A small number of value-added resellers are being appointed to handle the product. A distributor has been named to look after the African region, but there are no plans to appoint a South African distributor in the short-term.

“The African market is subject to expensive and unreliable bandwidth, made worse by the ever-increasing growth of network traffic,” says Rehbock. “For businesses, ensuring employees have fast access to information and applications is critical. Moreover, the ability to prioritise legitimate business traffic over social media, video or music, for example, is also crucial to keeping employees productive.

“With the company growing at over 90% annually, Exinda has obviously hit a spot in the WAN (wide-area network) optimisation market. The key to its success is its Unified Performance Management (UPM) solution, which comprises the core capabilities needed to effectively manage a WAN, integrated into a single network appliance. Another advantage is that Exinda’s appliances are easy to install and offer full integration into Microsoft’s Active Directory.”

The three pillars upon which UPM is built are:

* Visibility. This pillar operates at Layer 7 of the network, providing insight into all network activity, usage and performance. It provides CIOs with all the user and application information they need to keep their networks operating at peak performance.  Exinda provides managers with in-depth reports on network traffic, which empowers them to rapidly take action to improve network performance, user experience and optimise productivity.

* Control. This pillar allows CIOs to optimise network resources to the needs of their organisations through comprehensive control over network traffic without placing heavy-handed restrictions on users. Management can be done from a high level to dynamically shape and prioritise traffic, or it can be controlled at the user or group level should specific users or groups have unique job requirements.

* Optimisation.  Exinda’s unique WAN optimization solution provides detailed application classification and prioritization, granular policy-based traffic control and selective TCP and application acceleration. With Exinda, you can dramatically improve application response times, increase traffic throughput and reduce the effects of latency. The result is near LAN-like application performance across your WAN.

“Enterprise IT is changing as more companies look to centralise their IT processes, while their operations are becoming more distributed than ever,” adds Rehbock. “These companies can either significantly increase their bandwidth expenditure to ensure optimal levels of user productivity, or optimise their WAN performance.”