Objet, the innovation leader in 3D printing for rapid prototyping and additive manufacturing, has announced two strategic appointments to this region – further demonstrating its investment in growing the Objet brand and business in the African region.
Amir Sheinman heads up the team as GM of emerging markets. He joined Objet in March 2011 and has over 15 years of experience in management, sales, marketing and business development in business-to-business and high technology companies, including HP and Solido 3D.
“Objet, as a global company, has been extending its activities year on year,” says Sheinman. “We have identified South Africa as a key emerging market for 3D printing and rapid prototyping as well as the gateway to the rest of Africa. The 3D printing market here is still developing and we see huge potential in this sector.
“With Objet’s advanced, high-quality yet cost-efficient 3D printing solutions, we are certain that we will add value to customers seeking to optimise their product development process and improve time to market for new products.”
Joining Sheinman is Gilad Bet-Halevi as regional manager for Africa. He brings 12 years of business partner management experience and a proven track record of expertise in Africa, Middle East and Europe.
In addition to a dedicated team servicing the region, Objet appointed DemaPlasTech as its first local distributor at the end of 2010. This falls in line with the company’s goal of building a global network of distributors.
Bet-Halevi says, “Our product range and versatility of materials surpasses any other products in the current marketplace. Together with DemaPlusTech we are perfectly poised to service the manufacturing industry and have identified certain sectors such as defence, packaging and the medical and dental areas as being able to derive significant benefits from Objet 3D printing solutions.
“We can provide users with the best representation, both visually and functionally, of a prototype of an intended end-product, to allow a flawless end-product with a shortened time to market.
“We are currently demonstrating our offerings and discussing specific customer requirements face to face at the AfriMold exhibition at Sandton Convention Centre,” continues Bet-Halevi.
“We are confident that with DemaPlasTech’s knowledge of the local marketplace and Objet’s expertise, we will be able to successfully make 3D printing a familiar technology and Objet in particular the preferred 3D printing brand for the African region,” he concludes.