The Vodacom Apps Store has reached 100 000 downloads in its first month, and the company is now launching a programme to support local talent in applications development.

This Vodacom Developer Program aims to create an environment of collaboration and innovation amongst the local developer community.

It will launch in Johannesburg on 7 October 2011 and in Cape Town on 10 October 2011. The event is free for those wishing to attend.

Prins Mhlanga, managing executive of Digital Media at Vodacom, comments: “We see the Apps Store as the embryo of an ecosystem. We’re looking forward to building a network of successful local developers, so they can help develop apps that help South Africans.

“With our apps initiative, we hope to complement and enhance this already vibrant community.”

Those attending the event will have the opportunity to:

  • * Wngage with the most renowned industry specialists in the mobile apps marketplace;
  • * Discuss tools to monetize apps;
  • * Identify training opportunities in the mobile apps environment; and
  • * Gain insight into Vodacom’s innovation incentives and available technical and commercial support.