Cell C has unveiled a new range of competitive data products, which will replace its promotional offers from 1 November.

Over the last year, Cell C has invested heavily in the rollout of its HSPA+ 900 network and come up with a number of promotional data offers for prepaid and contract customers.

Since the launch of its data products, Cell C has analysed customer behaviour and expectations and, as a result, believes its new suite of products will meet the needs of a cross-section of its customer base.

“Cell C fundamentally changed the mobile data market when we launched our initial data prices. We have seen tremendous uptake of these packages and customers have endorsed our network speeds and prices,” says Simon Camerer, Cell C’s executive head of marketing. “While our promotions are at an end, we are proud to announce that our new data products are still exceptionally competitive.”

Cell C will expand the selection of prepaid products available to its customers, giving them far choice and control over their data needs. Customers will also be able to choose options that either include or exclude a speed stick or router.

For light Internet users Cell C is introducing a new 1Gb per month product (12Gb over a year), which will be available for a once-off fee of R1 999.00, including a speed stick capable of download speeds up to 7,2Mbps. For those customers who already have a device, 1Gb per month over a year will cost R1 499.00 as a once-off fee.

The 2Gb per month package (24Gb over a year) will cost R2 999.00 once-off with a speed stick capable of download speeds of up to 21,6Mbps included or R1 999.00 without a device.

The 5Gb per month package (60Gb over a year) will cost R5 999.00 once-off with a Cell C MyZone router or R4 499.00 without a device.

Cell C’s traditional out-of-bundle rate of 39c per MB will apply on all these products.

“Cell C will continue to push the bar by innovating and bringing new competitive products to market,” continues Camerer.

Contract customers will also be given a wider range of products to choose from, allowing both light and heavier Internet users access to their perfect package.

Cell C will now offer the following range of contract products:

* A 500Mb per month package, which will cost R129.00 per month and comes standard with a speed stick capable of download speeds of up to 7,2Mbps.

* A 1Gb per month package which will cost R199.00 per month and comes standard with a speed stick capable of download speeds of up to 7,2Mbps, plus a WiFi router accessory.

* A 2Gb per month package will cost R299.00 and comes standard with a speed stick capable of download speeds of up to 21,6Mbps, plus a WiFi router accessory.

* A 5Gb per month package will cost R599.00 and comes bundled with the popular MyZonerouter, which allows users to simultaneously connect up to five devices to the Internet.

As part of its bid to target small business owners, Cell C continues its larger post-paid packages of 10Gb per month and 20Gb per month, which will now cost R999.00 and R1 999.00 per month respectively. These two packages will include a Cell C E586 router capable of download speeds of up to 21,6Mbps and will allow customers to connect up to 10 devices simultaneously.