Google has released financial results for the quarter ended 30 September 2011 with revenue and earnings showing big increases.
“We had a great quarter,” says Larry Page, CEO of Google.  “Revenue was up 33% year on year and our quarterly revenue was just short of $10-billion. Google+ is now open to everyone and we just passed the 40 million user mark. People are flocking into Google+ at an incredible rate and we are just getting started.”
Google reported revenues of $9,72-billion for the quarter, an increase of 33% compared to the third quarter of 2010. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the third quarter of 2011, TAC totaled $2,21-billion, or 24% of advertising revenues.
Revenues from outside of the US totaled $5,3-billion, representing 55% of total revenues in the third quarter of 2011, compared to 54% in the second quarter of 2011 and 52% in the third quarter of 2010
Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 28% over the third quarter of 2010 and increased approximately 13% over the second quarter of 2011.
Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 5% over the third quarter of 2010 and decreased approximately 5% over the second quarter of 2011.
Traffic acquisition costs, the portion of revenues shared with Google’s partners, increased to $2,21-billion in the third quarter of 2011, compared to TAC of $1,81-billion in the third quarter of 2010. TAC as a percentage of advertising revenues was 24% in the third quarter of 2011, compared to 26% in the third quarter of 2010.