Ferosa Thomas has been named as the new BPeSA National CEO, and will take on the role with immediate effect. Thomas takes over the position from former CEO, Bulelwa Koyana. According to Mark Harris, chairman of BPeSA, Thomas is the perfect candidate for the job.
“She has a wealth of experience in both the BPO and ICT sectors, having previously worked in the energy and telecommunications sectors, as well as national government.”
In recent years, South Africa has built a very strong BPO value proposition, but with the international market becoming increasingly competitive, BPeSA needs to look at ways to market ourselves more effectively to ensure workers reach their job targets, adds Harris.
“One area that BPeSA will definitely continue to invest in is talent development. With a major influx of jobs expected over the course of the next four years our talent pool could be stretched. In order to prevent this from happening, we need to be proactive with our skills development initiatives with a strong focus on team leader generation.”
Generating foreign investment is becoming increasingly difficult, with a number of new BPO destinations competing for FDI in the market. “In order to combat this, South Africa  will need to focus even more on marketing the sector aggressively and informing potential source destinations about our extremely competitive incentive schemes.
“BPeSA, together with its regional bodies, government and the private sector, have all committed to growing this sector. As a result, I am confident with our new CEO at the helm, we will reach our target of 40 000 offshore jobs by 2015,” says Harris.
Fagri Semaar, chairman of BPeSA Western Cape, comments on the appointment and affirms that Thomas understands the importance of the regional bodies working together with BPeSA National to ensure that South Africa is positioned as a destination of choice.
“To our outgoing CEO Bulelwa, thank you for your commitment and hard work to BPeSA over the past two years. During this time, the industry has continued to grow, and has to date created in excess of 10 000 BPO and offshoring jobs, with a further 30 000 expected by 2015,” concludes Harris.