Western Digital (WD), a storage pioneer that provides products and services for people and organisations that collect, manage and use digital information, is supporting the South African channel with its WD University, an online global training portal that informs and educates its distributors and resellers.
“Technology evolves at lightning speed and keeping up with new products is a challenge for resellers when considering the numerous brands they represent,” says Truus Hoeve, EMEA channel marketing manager for WD branded products.
“We identified the need for a global training portal that provides access to information and training with certification that empowers resellers with the knowledge to sell our product offering.”
The global training portal comprises of interactive training modules that not only provides product information but also explains the target audience, provides a suggested sales pitch and identifies cross-sell opportunities.
The Certification Programme creates sales experts that are armed with qualifications, further boosting reseller confidence and ensuring the products are sold correctly to the correct target market. Currently, the WD University has over 20 000 registered users and 3 000 certified sales specialists.
The site features over 35 training courses that cover WD’s internal and external drives. Once a user is registered, training is quick and simple.
Resellers can choose the product training they require and it takes only five to 10 minutes to complete each training session. The training covers key features, benefits and the target audience for the product. The training does more than this, however. It also provides resellers with a sales pitch and identifies up-sell and cross-sell opportunities.
Resellers are certified as WD Certified Sales Specialists once they have completed 10 training modules, and they ramp up to become a WD Certified Sales Expert once they have completed 30 training modules. In addition to obtaining certificate and prizes, resellers can complete a quiz at the end of the training and those that score 100% are entered into a monthly draw for a raffle.
Hoeve concludes, “Although the training is geared for sales focused staff, we encourage technical resources to also complete the modules as it provides them with an overview of the capabilities of the product and the target market that the product is developed for.
“In addition, it is a great opportunity for local distributors and resellers alike to have access to information and training, assisting them to more successfully sell WD’s products into the market.”