Strong consumer demand has seen AltechAutopage Cellular embark on a store opening drive that has resulted in four additional retail outlets being opened in Gauteng.
The independent communications service provider opened its first Soweto outlet in Maponya Mall on Saturday, 15 October while the company’s investment in the Johannesburg CBD continued with the launch of its Jeppe Street store on 1 October. The Glen Shopping Centre in Oakdene now also includes an AltechAutopage Cellular outlet that opened over the weekend while The Colony Shopping Centre store in Craighall Park opened its doors on 22 September.
“Our success is built on the service we offer customers. This explains why despite difficult trading conditions being experienced in the retail sector we have been able to consistently expand our branch footprint,” said Boyd Chislett, MD of AltechAutopage Cellular.
“With the plethora of voice and data communication options available in the market today, many current and potential customers appreciate the opportunity to interact face-to-face with our knowledgeable consultants who can advise them in a way that would never have been possible over the telephone or via email.
“Interacting electronically can be very convenient in many instances. However, our growing footprint of stores is one way of giving our customers the option of choosing between clicks or bricks when it comes to mobile advice,” Chislett says.
This combination of traditional retail and online or telephonic channels is gradually gaining ground internationally as the optimal way to enhance the customer experience. This is particularly when it comes to sophisticated mobile devices and converged solutions which can be challenging for the first time mobile consumer.
“Mobility hasn’t just grown in terms of the number of devices but also in terms of the range of functionality those devices can perform. The flipside is that customers need more help in choosing the right device for their unique needs and keeping it functioning optimally. In-store interaction with trained consultants is a growing need that AltechAutopage Cellular is determined to deliver on,” adds Chislett.
Recent consumer research by management consultancy Accenture showed that nearly 70% of global consumers changed their mix of providers in at least one industry category during the past six to 12 months. “Many studies have shown that making the right kinds of investments during a recession can help gain real competitive advantage,” says Chislett.
“We are confident that this expansion of our retail footprint in the important Gauteng market will improve the experience of our existing customers and provide a compelling reason for people to switch to AltechAutopage Cellular.”