Cyberoam, the leading IT security player, has launched an aggressive marketing campaign with irresistible trade-in offers for SonicWALL partners and customers, after news of its acquisition by Dell was out.
Cyberoam was quick to react to the news, which is said to bring in substantial turbulence within the channel and end customer community of SonicWALL.
“As it has been seen many times over in the past, product-people-philosophy have not always merged in case of corporate mergers and acquisitions. Dell’s focus has been on the PC industry so far and not on security. Dell’s takeover of SonicWALL business may dilute focus on the security business in the longer term,” says Harish Chib, senior VP for new business development, Cyberoam.
Announcing its offer for SonicWALL customers, Cyberoam will be providing a free one-year subscription on Web content and application, IPS and Anti-X subscriptions who trade-in SonicWALL appliances to buy Cyberoam.
SonicWALL partners will also benefit with immediate access to free training and certifications on Cyberoam, along with membership to Cyberoam’s partner programme and an access to its lucrative Partner Advantage Incentive Programme.
For more information and to sign-up with Cyberoam, SonicWALL partners can visit Cyberoam’s Web site.
Reiterating Cyberoam’s commitment to IT security and Cyberoam channel partners, Chib says, “Cyberoam is the only UTM focused company in the IT security industry today. Our sales strategy is 100% driven by our channel community. In fact, we rank third amongst UTM Industry in terms of completeness of our vision and product strategies by a prestigious product analyst firm.”
Recognised as the SC Magazine Innovator in 2011 and 2010 and positioned as a Visionary in the Magic Quadrant for Unified Threat Management, Cyberoam has been innovating on its technology and continuously bringing out new product offerings and features in the IT security landscape.