Following the re-release of James Cameron’s Titanic in 3D, 4DX has partnered with Twentieth Century Fox International for the international theatrical re-release of the epic in 4DX theatres from tomorrow, 5 April.
4DX recently finished working with LightStorm Entertainment on completing 4DX post-production.
4DX is an all-five-senses immersive cinematic experience that puts audiences into a film’s environment with motion, wind, fog, lighting and even scent-based special effects, going way beyond 3D. Launched in 2009 by CGV, Asia’s largest theatre chain, 4DX is currently available at 29 locations worldwide with 50 auditoriums slated by the end of 2012. Partners include regional powerhouses like Cinepolis in Latin America, Cinema City of Eastern Europe and Israel, and Major Cineplex Group in Thailand.
“4DX is a revolutionary cinematic technology that is already changing the way certain demographics view films,” says Paul Hanneman, co-president of Twentieth Century Fox International. “We look forward to continuing our relationship with 4DX.”
Ho Seung Lee, CEO of CJ 4DPLEX, the company behind 4DX adds: “We work with the world’s leading studios and filmmakers to bring movie magic alive for audiences. Presenting Titanic, one of the greatest films ever made, in 4DX is a great honour and we are excited to usher audiences onboard to meet Jack and Rose.”
Since opening a 4DX laboratory in Hollywood, the company has been working closely with major studios and filmmakers in post-production to harness the technology to enhance storytelling. Plans for US theatres are progressing swiftly, with continued worldwide expansion to over 800 4DX auditoriums expected by 2016.