Snapplify, the year-old mobile application provider from Cape Town, has taken first place in the fourth annual Cape Town Entrepreneur Competition (CTEC), staged at the recent LaunchCapeTown event.

Snapplify provides instant “applification” of publishers’ back and forward catalogues – otherwise known as content digitisation for the iPad and Android tablet platforms – at no upfront cost and with no prior knowledge of digital platforms.

The online tool also provides ready-made distribution and monetisation of this “applified” content via the Apple and Android app stores.

It has been praised for its ease of use, customisability, feature richness, stability and low network traffic throughput. As it is PDF-based, it also helps non-English publishers to overcome compatibility issues with dominant e-book standards.

Snapplify has a number of global publishing clients, including Ka Boom Studios, Kotobarabia, iMaverick, New Holland Publishing SA and Random House Struik. More signings are in the works as the company returns from a global tour exhibiting at the Frankfurt and London Book Fairs, signing regional channel distribution deals and setting up an operation in London.

LaunchCapeTown brings together start-ups, established technology players and early-stage investors in a five-day event, offering entrepreneurs an invaluable opportunity to network, receive mentoring, go up against peers and perhaps even get expert endorsement.

Running from 23 to 27 March, the CTEC competition at this year’s event took finalists from “mentor camps” through a gruelling programme in which they pitched their business ideas to mentors and judges, received more mentoring, re-pitched and finally heard judgment on their efforts.

Winners were crowned in two tracks: Idea Stage (pre-commercialisation of the start-up); and Growth Stage (post-commercialisation):

The winner in the Idea Stage was Zoe-X, with Ching in second place and Home Bug in third.

Running second to Snapplify in the Growth Stage is Triggerfish, with Umuntu Media in third.

The winners of both groups received cash prizes. As the winner of the Growth Stage, Snapplify will represent Cape Town at the Barcelona Global Entrepreneurship Competition in June.