Esquire Technologies is to launch its own range of tablet PCs in South Africa under the brand name Geeko and targeted at the home and educational markets.
Esquire recently bought the domain name Geeko.com.
To be launched in June, the Geeko range – which is currently in production – will include a unit aimed at the professional user and one targeted and the home and educational markets.
The entry-level unit will retail for under R2 000, while the business-focused unit will come in at under R3 000.
Asgar Mahomed, MD of Esquire, says the company has invested “substantially” in research and development to ensure that the Esquire-owned Geeko range comes with features and specifications required by the local market.
The 7-inch unit will come with the Android 2.3 operating system, while the 10-inch model will boast the Android 4.0 Ice-cream sandwich operating system.
“We have also ensured that the units come with the capacitive touch feature, which is what the market is demanding,” Mahomed says.
The business unit would also come standard with WiFi and 3G, while both units will be able to link to the latest technology such as high definition multimedia interfaces (HDMI) via USB ports.
“The tablet market is growing exponentially and will continue to do so for some time,” says Mahomed. “More and more business users are moving away from laptops to tablet PCs, and the home entertainment market is on the increase.
“We will continue to distribute our other other brand name tablet offerings to our reseller base, but we believe that our Geeko range will make quite an impact because they are priced right and come with the required features.”