Intel is actively working with  China’s government and industry to help create new business and innovation opportunities for Intel and its 14-million developers worldwide.

This is the message from the management team at the Intel Developers’ Forum being held in Beijing this week, who detailed the company’s vision of how such collaborations could potentially spawn the next-generation of advances in business, consumer electronics and many more industries around the globe.

“The impact of major global trends, such as the rapidly growing middle class as well as the explosive growth of connected, mobile Internet and cloud computing traffic, is playing out 10-fold in China,” says Sean Maloney, executive vice-president of Intel Corporation and chairman of Intel China.

For example, China became the largest PC market in the world last year, growing a remarkable 13% in 2011 and now represents 20% of all PC demand, according to IDC, a global industry analyst firm. In addition, IDC shows servers in China are growing at more than eight times the rate of the worldwide average over the past five years, making the country the second-largest data centre market segment in the world. With more than 1-billion subscribers, China is also the world’s largest segment for mobile phones.

To address these and other opportunities, Intel executives speaking in Beijing highlighted several technology advancements and local collaborations designed to bring richer, more connected computing experiences from the cloud to computing devices of all types.

The announcements included the introduction of Intel® Small Business Advantage (SBA) designed to help maintain and protect PCs automatically and improved visual experience with built-in visuals on Intel’s forthcoming third generation Intel Core products with Intel HD Graphics 2500/4000. The company also revealed that Intel Labs China will work closely with leading Chinese OEMs, operators and municipalities for ongoing technology research and development in China.

In his first speech since being appointed chairman of Intel China last year, Maloney opened the company’s largest two-day technical conference in Asia by noting how overcoming barriers in technology represents more than just physics or engineering problem.

“As the world continues to advance, so too must semiconductor technology, and that is never more evident than today with the pending release of Tri-Gate transistors and 22 nm process technology,” says Maloney. “Few individuals and industries will be untouched as powerful microprocessors, Internet-connections, and user experience breakthroughs are applied across the worlds of business, healthcare, education and the society at large.”

During his keynote presentation, Kirk Skaugen, vice-president and GM of Intel’s PC Client Group discussed how Intel is helping drive a dramatic change in the personal computing experience for consumers and businesses with new hardware, software and solutions.

Ultrabook devices have already begun this transformation, and Skaugen showcased numerous systems on stage and reiterated that more than 75 designs are planned for 2012 with many touch-enabled systems expected. This next wave of Ultrabook devices, powered by 3rd generation Intel® Core™ processors with Intel® HD Graphics 2500/4000, will bring significant performance improvements for even greater computing experiences.

To address the small business segment without IT support, Skaugen also announced Intel SBA will be available on the second generation Intel Core processors. With Intel SBA, small businesses can maximize business productivity by keeping PCs performing at an optimal level while securing data by reducing the risk of virus disruptions, leakage of confidential data and data loss. Intel SBA is a simple-to-use integrated hardware and software solution that automatically provides regular software updates, strengthens security defenses and conducts maintenance tasks after-hours, even if the computer is turned off.

OEMs supporting the Intel Small Business Advantage solution include Asus, Dell, Fujitsu and Lenovo as well as multiple local-OEMs around the world.

To help address online fraud, a common concern for consumers today, all Ultrabook devices will now include Intel® Identity Protection Technology, enabling a more secure and convenient way to access popular websites. Skaugen announced that RenRen, China’s most popular social networking web site, will incorporate Intel Identity Protection Technology as part of its focus on providing secure online experience for its users. Additionally, he disclosed relationships with Feitian Technologies* and DynamiCode Company, both leading-edge second factor authentication security solution services that will incorporate Intel Identity Protection Technology into their products.

During her keynote on the second day of the conference, Diane Bryant, vice-president and GM of Intel’s Datacenter and Connected Systems Group, will discuss how the rapid growth of users, devices and data is transforming IT while also creating new opportunities for developers.