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EMEA printer shipments are stable

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Unit shipments of printer hardware to Europe, the Middle East and Africa (EMEA) in Q3 2017 remained the same as those in the previous year as sell-in declined across all categories except for inkjet MFPs, according to data published by Context.

“The Middle East and Africa (MEA) continued to outperform other regions, with unit shipments increasing by +22%, following a decline in the quarter last year,” says Zivile Brazdziunaite, imaging market analyst at Context. “There was positive performance in all categories, and sell-in levels of inkjet MFPs and laser SFPs were particularly high.”

Sell-in levels of printer hardware in UAE continued to increase and registered growth of +12% year-on-year, driven mainly by inkjet MFPs. There was double-digit growth in Saudi Arabia, Turkey and South Africa on the back of particularly weak performance in Q3 2016. Unit shipments of multifunction inkjet and laser devices lay behind the +25% increase in Turkey.

Sell-in to Western Europe (WE) accounts for more than 65% of all printer hardware shipments to EMEA and registered a year-on-year decline of -3% in Q3 2017 – after an increase in the previous quarter. Falling sell-in levels of laser hardware, particularly laser SFPs, accounted for most of this, while unit shipments of inkjet MFP increased by +1%.

Sell-in levels to most major WE countries declined but the UK continued to see a 1% increase driven by inkjet MFPs. Germany registered a drop of -8% after a sell-in surge during the previous quarter, while performance in France was flat. Shipments to Spain and Italy declined by -10% and -14% respectively, due to weaker demand after strong growth in Q3 2016.

Performance in Central and Eastern Europe (CEE) mirrored that of WE. The -3% year-on-year decline was driven by falling sales of laser hardware while sell-in levels of inkjet MFPs continued to increase registering growth of +8%. Sell-in to Russia accounts for 45% of all printer hardware unit shipments to CEE and multifunction inkjet and laser devices meant it returned to growth of +5% year-on-year in Q3 2017.

Shipments to most other major countries in the region continued to decline, mainly because of reduced shipments of laser technology devices. However, sell-in levels to Hungary continued to climb, registering an increase of +4% year-on-year because of demand for inkjet MFPs.