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EMEA printer shipments are stable


Unit shipments of printer hardware to Europe, the Middle East and Africa (EMEA) in Q3 2017 remained the same as those in the previous year as sell-in declined across all categories except for inkjet MFPs, according to data published by Context.

“The Middle East and Africa (MEA) continued to outperform other regions, with unit shipments increasing by +22%, following a decline in the quarter last year,” says Zivile Brazdziunaite, imaging market analyst at Context. “There was positive performance in all categories, and sell-in levels of inkjet MFPs and laser SFPs were particularly high.”

Sell-in levels of printer hardware in UAE continued to increase and registered growth of +12% year-on-year, driven mainly by inkjet MFPs. There was double-digit growth in Saudi Arabia, Turkey and South Africa on the back of particularly weak performance in Q3 2016. Unit shipments of multifunction inkjet and laser devices lay behind the +25% increase in Turkey.

Sell-in to Western Europe (WE) accounts for more than 65% of all printer hardware shipments to EMEA and registered a year-on-year decline of -3% in Q3 2017 – after an increase in the previous quarter. Falling sell-in levels of laser hardware, particularly laser SFPs, accounted for most of this, while unit shipments of inkjet MFP increased by +1%.

Sell-in levels to most major WE countries declined but the UK continued to see a 1% increase driven by inkjet MFPs. Germany registered a drop of -8% after a sell-in surge during the previous quarter, while performance in France was flat. Shipments to Spain and Italy declined by -10% and -14% respectively, due to weaker demand after strong growth in Q3 2016.

Performance in Central and Eastern Europe (CEE) mirrored that of WE. The -3% year-on-year decline was driven by falling sales of laser hardware while sell-in levels of inkjet MFPs continued to increase registering growth of +8%. Sell-in to Russia accounts for 45% of all printer hardware unit shipments to CEE and multifunction inkjet and laser devices meant it returned to growth of +5% year-on-year in Q3 2017.

Shipments to most other major countries in the region continued to decline, mainly because of reduced shipments of laser technology devices. However, sell-in levels to Hungary continued to climb, registering an increase of +4% year-on-year because of demand for inkjet MFPs.