Responsibilities:
- Analysing technical reports to determine what kind of customer trends the business should respond to.
- Executing and managing CRM marketing cloud campaigns, based on the decisions made from the insights derived from the reports
- Report on the CRM marketing cloud campaigns success and provide insight and recommendations
- Executing and managing loyalty Incentives and promotions, based on the decisions made from the insights derived from the reports
- Report on the loyalty programmes incentives and promotions success and provide insight and recommendations
- Manage and analyse reports from the Sales Agents reward management system
- Implement or change incentives, on the Sales Agents management system, based on business decisions made from the derived data
- Meeting with teams to help them analyse business trends
- Establishing workflows and standards or entering data in the CRM & loyalty programme
- Spotting ways to improve usage of the CRM & loyalty programme through automating basic everyday tasks
- Customising and pulling marketing reports from the CRM and loyalty programme
- Demonstrate in-depth understanding of the Salesforce Org structure as well as the dataflow within the system.
- Troubleshooting user or software errors that inhibit the efficiency of the interaction between people and technology
- Report any potential integration issues to the IT department and work together to resolve
- Writing training manuals and teaching staff on how to use the CRM & loyalty programme
- Project management on technical initiatives within the organisation.
Skills:
- Expertise in CRM with thorough knowledge of Workflows and handover points between Systems, Processes and People.
- A high level of understanding of Apex (Salesforce native programming language) as well as other Salesforce automation tools (Flows, Process builder and Approvals)
- The skill to resolve technical CRM and loyalty issues, including responding to customisation requests
- Organisational skills
- Strong writing skills to communicate with internal partners or even to write technical training manuals for end users
- Training skills
- Attention to detail, to manage the integrity of the report data
- Ability to discern meaning from patterns and spot trends from data
- Good problem-solving abilities and excellent communication
Required competencies:
- At least 2 – 3 years experience in a similar role
- Experience and in-depth knowledge and workings of loyalty programmes
Preferences:
- At least 2 – 3 years experience in Salesforce knowledge and experience
Desired Skills:
- Salesforce
- CRM
- loyalty program
Desired Work Experience:
- 2 to 5 years
About The Employer:
A leading sports betting Company.