• Job Title: Beauty Expert
  • Reporting to: Retail Store Manager

Key Outputs:

  • Generate Sales
  • Provide Customer Service
  • Manage Stock
  • Conduct Planning
  • Build Relationship

Outputs

  • Establish rapport with customers
  • Determine customer needs
  • Link customer needs to other products
  • Ensure up-selling
  • Link-sell with other team members
  • Maintain relationships with existing customers
  • Source new customers
  • Assess current stock levels
  • Order stock
  • Follow-up on orders
  • Merchandise stock
  • Ensure effective housekeeping
  • Draft monthly plans
  • Draft weekly plans
  • Draft daily plans
  • Plan and implement promotions
  • Plan and implement a promotion

Input Activities

  • Smile and greet the customer
  • Listen to- and observe the customer response and grade the “mood”
  • Adapt to the customer mood and respond appropriately
  • Observe the customer for any leads on specific focus areas on shelves (what is the customer looking at?)
  • Ask open-ended questions to obtain more detail to work with
  • Listen to the responses and adapt
  • Consider customer behavior and focus areas on shelves
  • Ask discovery questions (“tell me about”; “what color…”; etc.)
  • Listen and confirm understanding
  • Collect “yes” statements
  • Ensure effective use of “see, feel and think” resources to support decision-making
  • Consider the “yes”‘s
  • Link the confirmations to other options
  • Make recommendations
  • Narrow selection to a specific choice/personalized sale
  • Consider current stock on hand and slow versus fast sellers in recommendations
  • Ask question: ‘How would you like to pay for the product/s?”
  • Ensure customer completes customer card
  • Collate and store in tickler box
  • Show various options to the customer
  • Communicate the benefits of various options
  • If customer chooses the larger size, up-sell additional products
  • Link advice to benefits
  • Explore needs of other people (spouse, family, friends, etc.)
  • Ensure customer completes customer card
  • Collate and store in tickler box
  • Compliment the customer on choice of products
  • Ask discovery questions on fragrances or make-up
  • Compliment customer on make- up/fragrance
  • Request permission to introduce to in-store expert
  • Introduce customer to other team members
  • Collate and organize customer data (products purchased, potential purchase cycle, birthday, special anniversaries, notes for up-selling)
  • Utilize information in daily plans
  • Keep customers informed (promotions, events, feedback on product)
  • Call customers on birthdays, special days, for follow-up
  • Note findings and update customer cards
  • Approach customers in top- performing in-store departments
  • Remove sample vials from packets and place empty packets at customer service counter.
  • Arrange that credits issued should be accompanied with empty packets option to collect free sample at the relevant product counter
  • Establish rapport
  • Identify customer needs
  • Link needs to brands
  • Introduce customer to other brands
  • Physically count stock on hand
  • Enter data on stock control sheet
  • Access system (e.g. Retek) and compare stock on hand to stock on system
  • Complete out-of-stock template
  • Keep a copy on file, provide copy to store manager and fax a 3rd to National Sales Manager
  • Identify and rectify any discrepancies on the ordering system
  • Confirm SKU availability with warehouse
  • Communicate order to planner/buyer
  • Obtain order number
  • Verify order progress in system
  • Confirm prior to scheduled delivery date that order is in process
  • Confirm delivery on scheduled delivery date
  • Follow-up with ASCO/retailer in case of non-deliveries
  • Escalate problem to National Sales Manager
  • Inform manager in retail manager
  • See the problem through until rectified
  • Compare delivered stock to invoice
  • Inform Area Manager of discrepancies
  • Draw stock from stock room and move to counter
  • Unpack stock
  • Price stock
  • Secure security tags for all stock
  • Merchandise stock according to planograms and merchandising standards
  • Ensure shelf tools are clean and neat and merchandised according to brand guidelines
  • Report broken tools to area manager
  • Ensure shelves and counters are dust-and stain free at close of business
  • Ensure all tools are hygienically clean at close of business
  • Ensure counters are clean and spill- free at the end of each session
  • Ensure all price stickers are accurate
  • Ensure shelf-talkers displayed with correct stock
  • Ensure testers in place. Order testers from area managers for lines that are empty
  • Consider sales performance per brand
  • Consider scheduled in-store promotions
  • Obtain monthly target
  • Identify public holidays
  • Compare sales performance, activities and lessons learnt in current month of previous year and incorporate in the planning process
  • Identify staff availability and scheduled workdays
  • Complete monthly planners and ensure all activities are documented
  • Implement monthly plan
  • Consult monthly plan
  • Consider sales performance of previous week
  • Formulate strategies and plans to compensate for shortfall in sales in next week
  • Identify specific strategies and plans to achieve weekly sales target
  • Obtain approval from in-store manager and National Sales Manager for strategies and plans
  • Update and implement weekly plan
  • Consult weekly plans
  • Confirm scheduled activities and resource availability
  • Identify shortfalls of previous day and update daily sales targets
  • Formulate strategies and plans to achieve sales targets
  • Implement scheduled promotions and events
  • Identify high sales periods per day
  • Ensure counters are staffed for busy hours and sales are maximized
  • Implement daily plans
  • Consult monthly plan and identify scheduled events
  • Identify specific target SKU’s
  • Confirm availability of key staff
  • Confirm budget and space with store manager
  • Determine targets per SKU to chieve
  • Communicate events to store manager
  • Confirm go-ahead with management
  • Communicate specific resource needs to National Sales Manager
  • Contact and book customers
  • Prepare area for the event
  • Ensure all material and resources are available
  • Confirm times and arrangements with key staff
  • Run event
  • Compile an event report (successes, recommendations, lessons learnt)
  • Forward report to AM
  • Consult monthly/weekly plan
  • Ensure sufficient stock for targeted SKU’s
  • Ensure sufficient promotional material one week in advance
  • Escalate problems to National Sales Manager
  • Agree on promotional area with store manager
  • Obtain all material required
  • Confirm promotional space and time
  • Merchandise according to agree standards
  • Compile feedback report according to specifications
  • Forward to National Sales Manager

Desired Skills:

  • team player

Desired Work Experience:

  • 2 to 5 years

Desired Qualification Level:

  • Grade 12 / Matric

Employer & Job Benefits:

  • Pension Fund

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