The Content Specialist for the company will be responsible for creating, presenting and producing outstanding, meaningful, quality and relevant content that drives traffic and increases brand visibility for the company across various channels and platforms, as well as creatingentertaining and inspiring campaigns to boost sales and brand building results. Content will include written, digital, customer and corporate web and video content, as well as social, mailers, SMS, paid and digital brochures, from conceptualisation to publication (pipeline of brainstorming, assignment, production, editing, proofreading, publication, reporting and analysis).

Job scope and responsibilties:

  • Develop plans for generating meaningful content to drive increased traffic, engagement and brand visibility, in line with customers characteristics and online preferences.
  • Conceptualise and plan for digital content storyline and layouts for various channels ensuring content remains fresh and exciting
  • Brainstorm, design and deliver content in different forms including video, photographs, social, written, etc.
  • Produce general copywriting for the company website and blogs including:
  • Copywriting for consumer and corporate website
  • Promotional website content: promotions, events, advert banners, and special offers;
  • Promotional copy for the company emails;
  • Social media content – organic and paid
  • Promotional and enticing copy for online advertising campaigns (e.g. Google Adwords, Facebook Ads);
  • Attends occasional events to support real-time and wrap-up coverage.
  • Develop and upload content to social platforms: Facebook, Instagram, YouTube, Twitter, LinkedIn
  • Develop and upload content to digital paid media platforms: Google Search, Google Display
  • Develop and upload dynamic content (specials, events and promotions) to the SunBet website
  • Proof-read and edit content for various platforms
  • Review and optimise the ongoing performance of all content using key SEO strategies and tools to ensure growth.
  • Own the photographic e-commerce assets and image library including renaming, resizing and uploading images from photoshoots
  • Facilitate the image editing process, including retouching and resizing with speed and accuracy
  • Work with editors, producers and other designers to resolve technical and/or design issues.
  • Correspond and obtain approvals on final content, against brief
  • Be an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements
  • Perform content audits
  • Commission, edit and proofread content ensuring it meets style, tone and marketing message requirements, as well as reflecting the SunBet brand
  • Co-ordinate the online community content and reputation management for SunBet, engaging with communities across all social platforms; Adobe social listening, tracking and tagging and respond to complaints, inquiries and comments through Adobe Social.
  • Complete monthly content and social (organic and paid) reports, including the analysis and ROI of relevant content aimed at specific channels and market segments.
  • Maintain an extensive digital and physical collection sample archive

Qualifications

  • 3 Year Bachelor’s Degree preferably in marketing, communication, English or journalism
  • Copywriting certification
  • GAIQ certification is an advantage

Experience

  • A minimum of 3 years’ experience marketing with experience using one or more digital content management systems (Adobe Experience Manager, WordPress, etc.)
  • Experience co-ordinating and managing suppliers and an outsourced content team
  • Knowledge / ability to use a social media scheduling tool

Core behavioural competencies- Analysing- Creating and improving- Sourcing information- Applying expertise and technology- Organising and co-ordinating- Responding with urgency- Collaborating

Technical/ proficiency competencies

  • Digital content management systems (Adobe Experience Manager, WordPress, etc.)
  • Rules of each social platform and best practice
  • Digital asset management
  • SEO: keyword implementation, site links, metadata
  • Basic HTML and CSS understanding
  • Basic understanding of Google Analytics
  • Ability to use browser developer tools to review content on different device screen sizes.
  • Knowledge of bootstrap
  • Knowledge and enjoyment of sport

Advantageous

  • Google Webmaster
  • Photoshop and basic design skills
  • Digital User Experience (UX)
  • org enhancements
  • Digital User Experience (UX)

Know how

  • Requires specialised knowledge of techniques, equipment and processes relating to digital content administration practices, services and suppliers
  • Short term planning (6-12 months) involves conducting the planning of activities to meet and optimise processes in the marketing, digital and technology value chains
  • Organise, plan and prioritise tasks for self to ensure that work gets done effectively and efficiently;
  • Interact with clients, and professional teams – influencing, motivating and encouraging specific behaviour

Problem solving- Apply business acumen and sound common sense to the analysis of digital content within defined standards;- Monitor changes in the environment and is quick to act upon potential opportunities, risks and challenges;- Consider all the facts, options and possible outcomes prior to making decisions;- Analyse and diagnose performance issues in order to maximise or leverage product strengths to deliver results;- Deal with diverse problems in own area, using judgment and discretion to resolve them;

Accountability

  • Provide information and make recommendations regarding digital services to meet supplier / client needs;
  • Solve a wide range of queries related to data management and analytics dealing with these sensitively and within operational/procedural limitations;
  • Optimise and streamline existing systems and processes to support the business strategy in terms of cost efficiency, managing risks and improving the service offering;
  • There are guidelines/ policies and procedures in place to be followed, but the incumbent needs constantly consider ways of improving productivity and cost efficiencies

Desired Skills:

  • User Experience
  • Content Management
  • digital marketing
  • Google analytics

About The Employer:

Online betting company based in Johannesburg

Learn more/Apply for this position