JOB PROFILE – SOCIAL MEDIA SPECIALIST
Marketing Team Leader
NUMBER OF SUBORDINATES
None but works closely with center Marketing Coordinators
OVERALL PURPOSE OF POSITION
Must have social media management skills to architect and enhance organisations social media presences, including interacting with donors, clients and other key stakeholders, promoting brand-focused interactive and engaging content, and expanding opportunities for fundraising.
KEY PERFORMANCE AREAS
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Ensures brand consistency in marketing and social media messages by working with various department members, including operations, fundraising, and centre teams
- Collects donor/client data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future social media strategies and campaigns
- Reports progress to senior management
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram and YouTube
- Researches and monitors activity of organisation competitors
- Works closely with the International Fundraising Manager to align on global content
- Matric (Grade 12).
- Digital Marketing Diploma
- Degree in Communications or Marketing
- One to Two Years of Experience with Social Media Management
- Marketing Experience
- Content Creation
- Data Collection and Analysis
- Technology Skills
- Strong Verbal and Written Communication Skills
- Attention to Detail
- Creative Problem-Solving Skills
- Experience with Major Social Media Platforms
BEHAVIOURAL COMPETENCIES & PERSONAL ATTRIBUTES
- Competent, reliable, self-motivated, honest, integrity, friendly, hardworking.
- Initiative – self-starting rather than accepting passively; taking action to achieve goals beyond what is required; being proactive.
- Attention to detail – Ensuring that work is completed with great care and that every detail is taken care of timeously.
- Ability to work under pressure, multi task, prioritize workload and meet deadlines.
- Team player – ability to work with various stakeholders to ensure that deadlines are met
- Communication (Verbal And Written)
- Technology skills
- Creative-Problem solving skills
- Time Management
- Storytelling skills
- Trend Awareness