Lead Consultant (Web Analytics)

ENVIRONMENT:

A digital marketing company seeks the expertise of a highly skilled Lead Consultant to provide web analytics solutions and services. The ideal candidate should possess a Degree in Computer Science/Information Systems/Business/Marketing or equivalent required, a minimum of 5 years web analytics & interactive marketing experience, at least 3 years Adobe Analytics/Google 360, Project Management, JavaScript and be Adobe Certified with advanced knowledge of products like SiteCatalyst, Discover, Genesis.

DUTIES:

• Manage enterprise level implementation of web analytics tools which can include; business requirement gathering, implementation, integration, custom JavaScript coding and advanced reporting.
• Define and implement the appropriate solutions and system architecture for web analytics that supports client’s enterprise-wide business needs and key performance indicators.
• Develop best practices, track trends, recommend solutions to improve client capabilities and identify improvements to websites based on website engagement and traffic patterns.
• Able to think critically and make actionable recommendations to clients based on the business data needs: analyse data, interpret results and recommend actions to optimise marketing investments.
• Track and analyse web site performance, trends, click stream, paths and results of online marketing initiatives to provide data driven business intelligence, optimise media and campaign investments for clients.
• Support day-to-day management of client’s analytics systems to ensure tracking and reporting is functioning optimally, creating and maintaining key reports, dashboards and analysis and work w