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Editor’s update

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Dear reader

Acer, Samsung, MTN and Nokia were in the headlines this week as they were named the most recognised technology brands, according to the new Ask Afrika Icon Brands Awards. MTN and Nokia made it into the top echelons of brand awareness and customer loyalty by being awarded as Icon Brands. MTN also won the telecommunications product category, with Nokia winning the cell phone brand category. Samsung was named as the leader in the tablet category, and Acer as the leader in PCs and laptops. The Ask Afrika Icon Brand Awards celebrate South Africa’s most loved brands.

Also in the headlines this week was the launch of Windows 10. The first of the expected 1-billion downloads of the new Microsoft operating system started last week. The production version is the first operating system to be developed by crowdsourcing. All Windows 7, Windows 8 and Windows 8.1 users can upgrade to the new Windows 10 for free over the next few months. Users in the Insider Programme were able to download their copies immediately, while users who have reserved their upgrades will receive them over the next days and weeks. Other users can go online to reserve their upgrades. In line with this release, Trend Micro released Security 10 – a security and privacy solution fully compatible with Microsoft Windows 10.

And finally, a new study by Kaspersky Lab has shown that the majority of connected consumers across Europe can’t recall critical phone numbers from memory, including those of their children (53%), children’s schools (90%) and place of work (51%). Around a third could not remember their partner’s number – yet just four in 10 have forgotten their home phone numbers from when they were aged 10 to 15.  This is known as the “Google Effect”, which is the impact on our memory of being able to find information online. It has extended to include important personal information and mobile devices.

Until next week,

The IT-Online team