Consider brand, price when buying tablets

Jun 10, 2015

Mobility and always-on connectivity have become a big part of our everyday lives and as such, tablets are now regarded as essential, not only within the consumer space, but also in the business market. Tablets are small, convenient and connected, and allow users to...

Build fans, not audiences

Apr 22, 2015

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser, says Richard Firth, chairman and CEO of MIP Holdings. The new, more demanding, generation of consumers, has been exposed to so much advertising that...

Samsung unveils new brand, tackles IoT

Mar 17, 2015

Kathy Gibson reports from CeBIT, Hanover – Samsung has launched a new brand, Samsung Business, that brings together the company’s business solutions portfolio, uniting the Knox, smart signage and printing solutions divisions along with a number of other...
Reputation rides on the CEO

Reputation rides on the CEO

Mar 13, 2015

CEO engagement and visibility is recognised as particularly critical to company reputation, according to 81% of senior executives worldwide. This new model of building CEO reputation is driven by the high demand for content and by the numerous platforms on which leaders can engage with stakeholders in today’s digital era.

Promoting brands in Africa isn’t easy

Feb 26, 2015

For brands eager to tap into the growing African markets and the region’s estimated 350-million middle class consumers, relying solely on macro-economic data such as GDP growth, population trends and regulatory governance data to identify opportunities and predict...